Charity begins in the Back Office
Charity Begins in the Back Office is ACEVO's campaign to encourage policymakers and the wider public to recognise the importance of professionalism and adminstration in our charity sector. All too often charities are attacked for being 'too professional and business like' while being ridiculed when revealed to be too amateurish. This iniquity must end and a more coherent approach to modern charity must be adopted. ACEVO's mission is to achieve that balance.
A significant portion of our media activity goes into making this case, on the airwaves and in communities. The full quote that gave the campaign its title is reproduced below and summarises the objects of this campaign.