Eight principles to address the diversity deficit in charity leadership

In order to create stronger, more resilient charities we are asking charity leaders, and leaders from wider civil society organisation that want to improve diversity and inclusion, to sign up to eight leadership principles to address the diversity deficit in charity leadership. These principles are part of the Racial Diversity in the Charity Sector report, done in collaboration with the Institute of Fundraising. 

As a leader I will:

  1. Acknowledge that there is a problem with racial diversity in the charity sector and commit to working to change that.
  2. Recognise the important role leaders have in creating change by modelling positive behaviour and taking action.
  3. Learn about racial bias and how it impacts leadership decisions.
  4. Commit to setting permanent and minimum targets for diversity that reflects the participants, donors, beneficiaries and the population of the area that my charity operates in.
  5. Commit to action and invest resources, where necessary, in order to improve racial diversity in my charity.
  6. View staff as the sum of many parts rather than a single entity and recruit to build a diverse group of talented people collectively working towards a shared vision.
  7. Recruit for potential, not perfection.
  8. Value lived experience, the ability to draw from one’s lived experience and to bring insights to an organisation that can develop its work.

Who has made the commitments?

Please click on the names to read more about the work each leader is doing regarding the principles. 

  1. Vicky Browning, CEO, ACEVO
  2. Thomas Lawson, CEO, Turn2Us
  3. Jonathan Freeman, CEO, CareTech Foundation
  4. Beth Upton, CEO, Money Tree Fundraising
  5. Michael Adamson, chief executive, British Red Cross
  6. Heather Osborne, chief executive, Age UK Shropshire, Telford and Wrekin
  7. Girish Menon, CEO, ActionAid UK
  8. Howard Sinclair, chief executive, St. Mungo’s
  9. Helena Holt, chief executive, Devon Air Ambulance
  10. Alison Lowe, chief executive, Touchstone
  11. Patricia Armstrong OBE, chief executive, ACOSVO
  12. Sara Llewellin, chief executive, Barrow Cadbury Trust
  13. Menai Owen-Jones, CEO, The Pituitary Foundation
  14. Teri Stephenson, CEO, Age UK Lancashire
  15. Paul Parker, recording clerk, Quakers
  16. Ruth Potter, charity manager, OCAY
  17. Matt Stringer, CEO, RNIB
  18. Penny Wilson, chief executive, Gettting on Board
  19. Annie Warburton, chief executive, Cockpit Arts
  20. Jaine Stannard, chief executive, School-Home Support
  21. John Schless, chief executive, Greenwich Students’ Union
  22. Jo Gough, chief executive, RISE UK
  23. Ben Kernighan, CEO, Leap Confronting Conflict
  24. Ruth Kettle, CEO, Community Links
  25. Catherine McLeod MBE, CEO, Dingley’s Promise
  26. Sherrylyn Peck, chief executive, Safer London
  27. Tom Clarke-Forrest, founder & chief executive, Sport 4 Life UK
  28. Peter Lewis, CEO, Institute of Fundraising
  29. Laura Sercombe, CEO, Girls Friendly Society
  30. Ali Golds, CEO, The Juno Project
  31. Camilla Knox-Peebles, CEO, AMREF Health Africa UK
  32. Hilda Hayo, Chief Admiral Nurse, Dementia UK
  33. Clive Stone, CEO, Oakleaf Enterprise
  34. Donna John, executive director, Ignite
  35. Kamran Mallick, CEO, Disability Rights UK
  36. Louise Parkes, CEO, Great Ormond Street Hospital
  37. Gail Gibbons, CEO, Sheffield Futures
  38. Jane Ide, CEO, NAVCA
  39. Rebecca Gray, CEO, Maudsley Charity
  40. Dalton Leong, CEO, The Children’s Trust
  41. Patrick Wolter, CEO, Mary Frances Trust
  42. Josh Macalister, CEO, Frontline
  43. Andy Burman, CEO, British Dieticians Association
  44. Mark Rowland, CEO, Mental Health Foundation
  45. Michelle Mitchell, CEO, Cancer Research UK
  46. Sonya Chowdhury, CEO, Action for M.E.
  47. Eddie Blaze, CEO, Emmaus Oxford
  48. Tim Cooper, CEO, United Response
  49. Tom Wright, CEO, Guide Dogs for the blind association
  50. Darren Cormack, CEO, MAG International
  51. Melanie Armstrong, CEO, Action for Children
  52. Karen Ingala Smith, CEO, nia

To commit to these principles