ACEVO comments on publication of NPC Survey
Published: Wednesday 5 March 2014 - 09:00
ACEVO comments on publication of NPC Survey ‘Mind the Gap: what the public thinks about charities.
Commenting on the release of the survey, Asheem Singh, Director of Public Policy at ACEVO said:
"Charities and social enterprises need to be relentless in their drive to demonstrate value for money. We know how big our contribution is to society and the economy but that message is still only partially getting through. The sector is buzzing with solutions. ACEVO's Good Pay Guide is the leading publication on setting CEO pay and our work with NPC on inspiring impact is about creating tools to get the sector where we need to be - demanding and demonstrating the highest standards for donors and beneficiaries.
"The big story in NPC's research is that public attitudes to charities generally remain in stasis. Support and trust are slowly going up, but 42 per cent of those polled have not changed their opinion on the sector, positively or negatively, in the last 3 years. This shows we cannot be wallflowers; we need to be more vocal about what we do, how we do it, and the extent to which we contribute to society. With just over a year to go before the election, we must ensure that our sector and the concerns of our beneficiaries are high up the political and public agenda."