Trust in charities, and why it matters

Over the next 18 months, ACEVO and nfpSynergy are partnering to provide ACEVO members and nfpSynergy clients with a comprehensive understanding of trust, and how it relates to charities. With this series of reports, we hope to give you a more nuanced understanding of what trust is and why it is important for your charity.

In this first report, we look at how trust in the charity sector has performed over recent years, how the public disclosure of bad practice has affected it (which demographics in particular have seen the biggest falls) and which charities are more likely to be trusted. Finally, we explore how trust will change in the modern era.

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