Strategic planning is essential for any charity to achieve its mission, and the CEO plays a central role in making it happen. From setting priorities to guiding the board and senior team, the CEO ensures the charity’s vision translates into actionable goals. Strong leadership in strategic planning drives focus, aligns resources, and positions the organisation for long-term impact.
As not-for-profits, we’re in the business of change. Having a clear strategy which everyone can align behind is vital to ensure you can deliver and demonstrate that change. Action Planning consultants David Bull CBE and Andrew Johnson share some of their strategic planning insights.
Read blogs about strategic planning from our members and corporate partners, which can help you, your board and your leadership team develop your charity’s new strategy.
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